NOW Foods: Rebranding.
I took a trusted, 50-year-old supplement brand and gave it a modern edge. By clearing away the visual noise, I made it easier for people to shop with confidence.
I took a trusted, 50-year-old supplement brand and gave it a modern edge. By clearing away the visual noise, I made it easier for people to shop with confidence.
NOW Foods is a brand built on trust and affordable health, but their look was starting to feel a bit stuck in the past. The packaging was crowded with text, and the website felt more like a chore than an experience. My goal wasn't to change who they are, but to make their quality visible at a glance.
When you’re standing in a store, you shouldn't have to decode a bottle to know what’s inside.
The old identity relied on dense text and outdated colours.
The website was functional but didn't match the quality of the products.
It was hard for new buyers to quickly trust what they were seeing.
I developed a system that balances scientific credibility with a clean, natural.
I kept the familiar, bold shapes people recognize but swapped the old "sunburst" for a simple leaf motif. This small shift moves the brand away from generic imagery and toward a "science-backed natural" identity.
Instead of using colours that compete for attention, I created a sophisticated palette that helps you find your product in seconds.
Deep Blue (#383660): For Melatonin and sleep support.
Warm Coral (#ED745D): For Vitamin D-3 and energy.
Moss Sage (#637541): For Fiber-3 and natural wellness.
I moved away from standard white bottles and chose a matte black finish. This creates a high-contrast look that makes the labels pop. It feels more premium in your hand and much easier to read on a shelf.
The Layout: A strict 12-column grid keeps everything aligned and professional.
The Flow: I removed the clutter and added a simple filtering system so users can browse by health goal without getting overwhelmed.
The Result: A website that feels as smart and reliable as the science behind the supplements.
Design is at its best when it solves a problem you didn't even know you had. This project taught me that you don't need a loud voice to be heard - you just need a clear one.