This project explores a modern brand refresh and packaging redesign for NOW Foods, a well-known natural health and wellness brand. The goal was to modernize the visual identity while maintaining the brand’s trust, clarity, and strong shelf presence in a competitive retail environment. The redesign focuses on improved information hierarchy, a cleaner visual system, and a consistent packaging language across the product line.
A conceptual brand identity and booklet for a smart sleep-aid device. This project features custom digital illustrations and showcases proficiency in adapting a visual campaign from posters into a cohesive, multi-page editorial layout.
A multi-spread editorial feature designed to capture the raw and bold energy of the artist RAYE. The layout mirrors the emotional depth of her music, utilizing dramatic photography, a stark red-and-black colour palette, and impactful pull quotes to guide the reader through the narrative.
This typographic poster serves as a visual and literal representation of my core design values. By blending distorted, oversized lettering with structured columns of text, the piece explores the tension between experimental form and functional clarity.
A collection of personal graphic studies focusing on abstract gradients and experimental typography. These pieces demonstrate a commitment to visual play and the exploration of modern design aesthetics outside of traditional project constraints.
This collection features social media graphics created for the Seneca Student Federation (SSF), promoting events and student initiatives through bold layouts, strong typography, and vibrant colour while maintaining a cohesive visual identity.
This piece explores the powerful contrast between heavy, vulnerable lyrics of RAYE's 'Genesis' and a hopeful typographic centre piece. By using a bold, extruded 3D effect for the phrase "let there be light," the design creates a physical sense of weight and presence that stands in defiance of the darker themes presented in the surrounding text.
Dairy Drop is a subscription based dairy and non dairy delivery app. It explores how busy households could manage recurring deliveries through a clean and intuitive interface designed around a “set it and forget it” experience. The project includes a high fidelity prototype that demonstrates flexible subscription management, reliable scheduling, and real time tracking. Through user validation, the design shifted toward addressing trust and reliability needs, showing how thoughtful UX decisions can reduce user anxiety while balancing a fresh visual aesthetic with complex subscription logic.
Step into the cozy world of everyday life with Routine – an atmospheric video that reveals the beauty of simple daily moments. The video gently guides the viewer through familiar routines, showing how special warmth can be found in quiet mornings, a cup of coffee, or a short walk. This video feels like a deep breath, allowing you to pause and see the romance in the ordinary.
This project is a short promotional video created for Burger Munch, showcasing a new burger through a dynamic and visually engaging advertisement. The concept uses a vintage-inspired aesthetic with warm colour grading, stylized lighting, and energetic editing to create a nostalgic yet modern feel. Techniques such as masking, motion transitions, and carefully timed cuts help highlight the product and enhance the visual storytelling, resulting in a concise ad that captures attention and emphasizes the brand’s playful identity.
At the request of the Academy NTO.UA, I created a series of educational videos covering key aspects of tourism, hospitality, restaurant and hotel services. My role included the full cycle of work: from filming and editing to creating animated intros. These videos became the main training material for online courses available on the Academy platform, where more than 500 people are trained monthly.
This high-energy lyric video for the 2025 retro-pop track "Where is my husband!" by RAYE translates the song’s brassy, fast-paced energy into a tactile, vintage-inspired visual experience. By blending modern kinetic typography with 1960s pop art aesthetics, the piece utilizes a "vintage television" frame, chromatic aberration, and distorted scan lines to mirror the track's layered vocals and punchy brass sections. The design features a mix of bold typography, halftone-shaded digital illustrations, all synchronized to the song's rapid tempo to create a cohesive, multimedia narrative that feels both nostalgic and contemporary.
What If is a motion graphics project that explores the impact of investigative journalism by asking what would happen if critical stories were never reported. Using interviews, archival footage, and data-driven visuals, the piece examines journalism that exposed failures in sexual assault investigations, public health crises, and wrongful convictions. I designed the motion graphics system to clearly communicate complex information while reinforcing journalism as a public service that protects citizens and holds power accountable.
Credits:
Motion Graphics by: George Tkeshelashvili
Produced by: Tana G'Amico
Edited: Daniela Silva
If you have a cool Idea for the project and if you would like to make it come to life, fill out the form and I'll get back to you!